To passionately serve the world’s first responder and tactical communities by providing high quality, safe and innovative products with unmatched commitment and service
To be a global, family-owned and professionally managed company with a long term perspective for our stakeholders as the first choice of fire, emergency and tactical professionals worldwide.
We will act in an honorable and ethical manner. We will do the right thing. We will do what we say we are going to do.
Passionate Customer Focus
We will serve customers in a prompt and fair manner while exceeding their expectations.
Relationships Based on Respect
We will foster relationships built on trust, mutual respect and solid family values.
We will cultivate an environment of teamwork, diversity and empowerment. We will develop leaders and encourage personal and professional growth.
We will develop innovative solutions and drive technology.
We will take time to recognize employe efforts and celebrate our Team Darley victories. We will work hard, have fun, and make a difference.
Pursue state and federal government opportunities to support our Defense and First Responder markets to help make our country safer.
Foster an environment of teamwork and employee development that creates leaders who are empowered to make decisions and act in the best interest of our customers and the company while continuing to strengthen our brand.
Operational Excellence and Technology
Focus on process improvements and technology utilization to improve the total customer experience. Build partnerships with our customers, suppliers and employees that develop opportunities and continue to make us competitive.
Marketing and Brand Development
Embrace emerging strategies and digitization to remain an industry leader, scale our business, and enhance marketing.
Pump and Fire Market Expansion
Grow our core pump and fire markets, while expanding into high growth adjacent markets.
We shall continue to form partnerships with our customers, suppliers and employees.
Expand our global footprint and use high-tech, high-touch resources to deliver a great customer experience.