Darley is a licensee of the TRUSTe Privacy Program.
TRUSTe is an independent, non-profit organization whose
mission is to enable individuals and organizations to
establish trusting relationships based on respect for
personal identity and information by promoting the use of
fair information practices. This privacy statement covers
the site www.Darley.com. Because this Web site wants to
demonstrate its commitment to our users' privacy, it
has agreed to disclose its information practices and have
its privacy practices reviewed for compliance by
- What personally identifiable information Darley collects.
- What personally identifiable information third parties collect through the Web site.
- What organization collects the information.
- How Darley uses the information.
- With whom Darley may share user information.
- What choices are available to users regarding collection, use and distribution of the information.
- What types of security procedures are in place to protect the loss, misuse or alteration of information under Darleys control.
- How users can correct any inaccuracies in the information.
If users have questions or concerns regarding this
statement, they should first contact
Information Collection and Use
Darley is the
sole owner of the information collected on Darley.com.
Darley collects information from our users at several
different points on our Web site.
In order to use this Web
site, a user must first complete the registration form.
During registration a user is required to give[s] contact
information (such as name and email address). We use this
information to contact the user about services on our site
for which he has expressed interest. It is optional for the
user to provide demographic information (such as income
level and gender), and unique identifiers (such as,
username and password), but encouraged so we can provide a
more personalized experience on our site.
We store information that we
collect through cookies, log files, clear gifs, and/or
third parties to create a profile of our users. A profile
is stored information that we keep on individual users that
details their viewing preferences. Consequently, collected
information is tied to the users personally identifiable
information to provide offers and improve the content of
the site for the user. This profile is used to tailor a
user's visit to our Web site, and to direct
pertinent marketing promotions to them. We do not share
your profile with other third parties.
A cookie is a piece of data
stored on the user's computer tied to information
about the user. Usage of a cookie is in no way linked to
any personally identifiable information while on our site.
We use both session ID cookies and persistent cookies. For
the session ID cookie, once users close the browser, the
cookie simply terminates. A persistent cookie is a small
text file stored on the user's hard drive for an
extended period of time. Persistent cookies can be removed
by following Internet browser help file directions.
Darley.com cookies are used when you login and visit our
site so that we can better learn what area, pages, and
features you use the most. By setting a cookie on our site,
users would not have to log in a password more than once,
thereby saving time while on our site. If users reject the
cookie, they may still use our site. The only drawback to
this is that the user will be limited in some areas of our
site. For example, if you want to sign-up for an account
you need to have persistent cookies enable us to track and
target the interests of our users to enhance the experience
on our site. See the 'Profile' section.
(for example, advertisers). However, we have no access to
or control over these cookies, once we have given
permission for them to set cookies for advertising.
Third Party Advertising
The ads appearing on this Web site are delivered to
users by Darley Ad Services, our Web advertising partner.
Information about users' visit to this site, such as
number of times they have viewed an ad (but not user name,
address, or other personal information), is used to serve
ads to users on this site. For more information about
Darley Ad Services], cookies, and how to "opt-out", please
Like most standard Web site
servers we use log files. This includes internet protocol
(IP) addresses, browser type, internet service provider
(ISP), referring/exit pages, platform type, date/time
stamp, and number of clicks to analyze trends, administer
the site, track user's movement in the aggregate,
and gather broad demographic information for aggregate use.
IP addresses, etc. are not linked to personally
identifiable information. IP addresses are tied to
personally identifiable information to enable our Web-based
service. We use a tracking utility called WebTrends that
uses log files to analyze user movement. WebTrends live
users may have further obligations of particular language
per their license with Webtrends live.
Clear Gifs (Web Beacons/Web Bugs)
employ a software technology called clear gifs (a.k.a. Web
Beacons/Web Bugs), that help us better manage content on
our site by informing us what content is effective. Clear
gifs are tiny graphics with a unique identifier, similar in
function to cookies, and are used to track the online
movements of Web users. The main difference between the two
is that clear gifs are invisible on the page and are much
smaller, about the size of the period at the end of this
sentence. Clear gifs are not tied to users'
personally identifiable information.
In addition, we use clear gifs in our HTML-based emails
to let us know which emails have been opened by the
recipients. This allows us to gauge the effectiveness of
certain communications and the effectiveness of our
marketing campaigns. If users would like to opt-out of
these emails, please see the Opt-out section.
Communications from the Site
Special Offers and Updates
We send all
new members a welcoming email to verify password and
username. Established members will occasionally receive
information on products, services, special deals, and a
newsletter. Out of respect for the privacy of our users we
present the option to not receive these types of
communications. Please see the Choice and Opt-out
If a user wishes to
subscribe to our newsletter, we ask for contact information
such as name and email address. Out of respect for our
users privacy we provide a way to opt-out of these
communications. Please see the Choice and Opt-out
On rare occasions
it is necessary to send out a strictly service related
announcement. For instance, if our service is temporarily
suspended for maintenance we might send users an email.
Generally, users may not opt-out of these communications,
though they can deactivate their account. However, these
communications are not promotional in nature.
We communicate with
users on a regular basis to provide requested services and
in regards to issues relating to their account we reply via
email or phone, in accordance with the users wishes.
Sharing Legal Disclaimer
Though we make every effort to preserve user privacy, we
may need to disclose personal information when required by
law wherein we have a good-faith belief that such action is
necessary to comply with a current judicial proceeding, a
court order or legal process served on our Web site.
Aggregate Information (non-personally identifiable) We
share aggregated demographic information with our partners
and advertisers. This is not linked to any personally
Third Party Advertisers
Web site usage information about users with a reputable
third party for the purpose of targeting our Internet
banner advertisements on this site and other sites. For
which allow them to recognize a user's cookie when a user
visits this site. The information they collect and share
through this technology is not personally identifiable.
These are the instances in which we will share
users' personal information: We DO NOT Share
Personal Information with Third Parties
Third Party Intermediaries
We use an
outside shipping company to ship orders, and a credit card
processing company to bill users for goods and services.
These companies do not retain, share, store or use
personally identifiable information for any secondary
We partner with other
third parties to provide specific services. When the user
signs up for these particular services, we share names, or
other contact information that is necessary for the third
party to provide these services. These third parties are
not allowed to use personally identifiable information
except for the purpose of providing these services.
In the event
Darley goes through a business transition, such as a
merger, being acquired by another company, or selling a
portion of its assets, users' personal information
will, in most instances, be part of the assets transferred.
Users will be notified via email prior to a change of
ownership or control of their personal information. If as a
result of the business transition, the users'
personally identifiable information will be used in a
manner different from that stated at the time of collection
they will be given choice consistent with our notification
of changes section.
Choice/Opt-out Our users are given the opportunity to
'opt-out' of having their information used for
purposes not directly related to our site at the point
where we ask for information. For example, our order form
has an 'opt-out' mechanism so users who buy a
product from us, but don't want any marketing
material, can keep their email address off of our
Users who no longer wish to receive our newsletter and
promotional communications may opt-out of receiving these
communications by replying to unsubscribe in the subject
line in the email or email us at
Users of our site are always notified when their
information is being collected by any outside parties. We
do this so our users can make an informed choice as to
whether or not they should proceed with services that
require an outside party.
This Web site contains links to
other sites. Please be aware that we, Darley, are not
responsible for the privacy practices of such other sites.
We encourage our users to be aware when they leave our site
and to read the privacy statements of each and every Web
site that collects personally identifiable information.
This privacy statement applies solely to information
collected by this Web site. Surveys. From time-to-time our
site requests information from users via surveys or
contests. Participation in these surveys or contests is
completely voluntary and the user therefore has a choice
whether or not to disclose this information. The requested
information typically includes contact information (such as
name and shipping address), and demographic information
(such as zip code). Contact information will be used
[shared with the contest [survey] sponsors] to notify the
winners and award prizes. [Anonymous] Survey information
will be used for purposes of monitoring or improving the
use and satisfaction of this site. Users' personally
identifiable information is not shared with third parties
unless we give prior notice and choice. Though we may use
an intermediary to conduct these surveys or contests, they
may not use users' personally identifiable
information for any secondary purposes.
If a user elects to use
our referral service for informing a friend about our site,
we ask them for the friend's name and email address.
Darley will automatically send the friend a one-time email
inviting them to visit the site. Darley stores [or does not
store] this information for the sole purpose of sending
this one-time email [and tracking the success of our
referral program]. The friend may contact Darley at
to request the removal of this
information from our database.
This Web site takes every
precaution to protect our users' information. When
users submit sensitive information via the Web site, their
information is protected both online and off-line.
When our registration/order form asks users to enter
sensitive information (such as credit card number and/or
social security number), that information is encrypted and
is protected with the best encryption software in the
industry - SSL. While on a secure page, such as our order
form, the lock icon on the bottom of Web browsers such as
Netscape Navigator and Microsoft Internet Explorer becomes
locked, as opposed to un-locked, or open, when users are
While we use SSL encryption to protect sensitive
information online, we also do everything in our power to
protect user-information off-line. All of our users'
information, not just the sensitive information mentioned
above, is restricted in our offices. Only employees who
need the information to perform a specific job (for
example, our billing clerk or a customer service
representative) are granted access to personally
identifiable information. Our employees must use
password-protected screen-savers when they leave their
desk. When they return, they must re-enter their password
to re-gain access to user information. Furthermore, ALL
employees are kept up-to-date on our security and privacy
practices. Every [quarter], as well as any time new
policies are added, our employees are notified and/or
reminded about the importance we place on privacy, and what
they can do to ensure our users' information is
protected. Finally, the servers that store personally
identifiable information are in a secure environment,
[behind a locked cage][in a locked facility].
If users have any questions about the security at our
Web site, users can send an email to
Supplementation of Information
for this Web site to properly fulfill its obligation to
users it is necessary for us to supplement the information
we receive with information from 3rd party sources.
ID Address Verification
We use IP Check
software to verify a user's identity and address to
ensure the highest protection against identity theft and
In order for this
Web site to enhance its ability to tailor the site to a
user's preference, we combine information about the
purchasing habits of users with similar information from
our partners, eDarley.com], to create a personalized user
profile. When a user makes a purchase from either of these
two companies, the companies we collect and share personal
and demographic information back with us.
Enhancement of Marketing Profile
purchase third party marketing data and add it to our
existing user database to better target our advertising and
provide pertinent offers we think our users would be
interested in. We use this information to enhance or
overlay the 'profile' of individual users.
This aggregate marketing data is therefore tied to the
users' personally identifiable information. See also
the 'Profile' section.
If a user's personally
identifiable information changes (such as zip code, phone,
email or postal address), or if a user no longer desires
our service, we provide a way to correct, update or
delete/deactivate users' personally identifiable
information. This can usually be done at the [member
information page] or by emailing our Customer Support at
Notification of Changes
If we decide to
this privacy statement, the homepage, and other places we
deem appropriate so our users are always aware of what
information we collect, how we use it, and under what
circumstances, if any, we disclose it. We will use
which the information was collected.
If, however, we are going to use users'
personally identifiable information in a manner different
from that stated at the time of collection we will notify
users via email. Users will have a choice as to whether or
not we use their information in this different manner.
However, if users have opted out of all communication with
the site, or deleted/deactivated their account, then they
will not be contacted, nor will their personal information
be used in this new manner. In addition, if we make any
material changes in our privacy practices that do not
affect user information already stored in our database, we
will post a prominent notice on our Web site notifying
users of the change. In some cases where we post a notice
we will also email users, who have opted to receive
communications from us, notifying them of the changes in
our privacy practices.
If users have any
please contact us at:
Phone 1-800-323-0244 Fax
Postal Address 2000 Anson Drive / Melrose Park /
Illinois / 60160-1081 Web site URL