VISION STATEMENT

Our vision is to be the first choice of fire, emergency and tactical professionals worldwide.

MISSION STATEMENT

To passionately serve the world's first responder and tactical communities by providing high quality, safe and innovative products with unmatched commitment and service.

STRATEGIC DIRECTION

Defense/Government Focus
We shall continue to pursue state and federal government opportunities, and to support our US Military and Homeland Defense markets, to help make our country safer.
Export
We recognize and shall continue to build on our role in the global economy as we service existing markets and pursue new emerging markets.
Technology
We shall continue to invest in new technologies to stay ahead of the competition, scale our business and to bring products to market in a timely and cost effective manner.
Core Market Expansion
We shall continue to grow our core markets in the pump industry, while expanding in high growth adjacent markets such as new water markets, EMS & Rescue.
Employee Growth
We shall continue to foster employee development and create an environment of trust and mutual respect in the workforce where our employees know the expectations, rewards and consequences of their actions. We shall ensure employees have the education and resources to achieve their potential.
Partnerships
We shall continue to form partnerships with our customers, suppliers and employees.
Branding
We shall continue to position ourselves as a provider of high value goods and services and continue to create demand for our products in the fire, emergency and tactical markets.

CORE VALUES

Integrity
We shall act in an honest, ethical manner, and we will do what we say we are going to do.
Customer Focus
Everything we do shall be focused on taking care of our customers in a prompt and fair manner, while meeting or exceeding their quality expectations.
Relationships Based on Respect
We shall strive for relationships built on trust and mutual respect - with our employees, customers and suppliers.
Empowerment / Recognition
We shall encourage an atmosphere that empowers our employees to make the right decisions for our customers. We shall recognize the efforts of our employees on a job well done and encourage their input for continuous improvement while maintaining a family business environment.
Innovation
We shall continue to develop innovative products and embrace technological advancements based on solid engineering and testing.
Celebration
We shall take time to have fun and celebrate our Team Darley victories and special efforts.